---
title: "About Sam & Sara | AI leadership team for service businesses"
description: "About Sam & Sara: an AI team and a person who sets up every client. Why it exists, where we are, and who you sign with."
canonical: https://samandsara.ai/about
lastmod: 2026-11-08
---

# About Sam & Sara

Sam & Sara is an AI leadership team for owner-led US service businesses. Sara answers your customers. Sam runs the back office. A person sets it up with you, and you approve what matters.

## Why it exists

In most small service companies, the owner is the bottleneck. Every call, quote, bill and hire waits for one person. AI tools did not fix that, because someone still has to choose them, set them up, check them and keep managing them. That someone is the owner.

So we built a team instead of a tool. Sara faces your customers: she answers calls, books jobs and follows up on quotes. Sam runs the inside: bills, books, hiring and the numbers. You read one page a day and approve what matters.

### Sara

AI, faces your customers

Sara answers calls, texts and chat, books the job and follows up. She always says she is an AI.

### Sam

AI, runs the inside

Sam handles bills, books, hiring and the numbers, and brings you what needs a decision.

## We use it ourselves

Sam & Sara also help run Sam & Sara, so the rough edges show up on us before they show up on you.

## How it works with people

Sara always says she is an AI. You approve anything that moves money, makes an offer or is new to the team, and every conversation is logged. You can pause Sara at any time. The [Trust page](https://samandsara.ai/trust) lists every rule.

## Where we are

We are early. We have no client case studies yet, and we will not invent any. We are opening a limited number of founding spots each quarter, and a named person sets up each founding client. The offer is on the [pricing section](https://samandsara.ai/#pricing) of the home page.

## Who you sign with

Sam & Sara is a trading name of CollabEZ FZE LLC, a company in the United Arab Emirates. We serve businesses in the United States. Your contract is with CollabEZ FZE LLC, and the contract is written so that we can move it to a US company later. We tell you now so that you do not find out later.

## Talk to us

Email [hello@samandsara.ai](mailto:hello@samandsara.ai), send an application on the [Contact page](https://samandsara.ai/contact), or follow us on [LinkedIn](https://www.linkedin.com/company/samandsaraai/).

Sam & Sara

Your AI leadership team for owner-led US service businesses. Sample conversations and numbers on this site use made-up businesses, names and figures.

Sam & Sara is a trading name of CollabEZ FZE LLC. [hello@samandsara.ai](mailto:hello@samandsara.ai)

[LinkedIn](https://www.linkedin.com/company/samandsaraai/)[X](https://x.com/samandsaraai)[Instagram](https://www.instagram.com/samandsaraai/)[Threads](https://www.threads.com/@samandsaraai)[YouTube](https://www.youtube.com/@samandsaraai)[TikTok](https://www.tiktok.com/@samandsaraai)

Company

- [About](https://samandsara.ai/about)
- [Contact](https://samandsara.ai/contact)

Trust and legal

- [Trust](https://samandsara.ai/trust)
- [Privacy policy](https://samandsara.ai/privacy)
- [Terms of use](https://samandsara.ai/terms)

Read

- [Pricing](https://samandsara.ai/#pricing)
- [FAQ](https://samandsara.ai/#faq)
- [llms.txt](https://samandsara.ai/llms.txt)