For owner-led US service businesses

Your AI leadership team.

Hire Sam and Sara, the AI leadership team that learns how your business works and stays to run it with you.

From $3,000 a month. No onboarding fee. A person sets you up in 2 to 3 weeks.

What the owner sees

One daily page, one Numbers page, and approvals in your thread.

You talk to Sara and Sam in two separate threads, in the web or mobile app, or on WhatsApp or iMessage. They bring you what needs a decision and handle the rest.

Sample data

Needs your approval

Sam needs your approval

Pay supplier invoice #2041?

$3,240 due Friday. It matches the purchase order, and cash after payment stays above your minimum.

ApproveAsk me later
Sara needs your approval

Send the estimate to Maria R.?

$2,850 for the kitchen repair, based on your price list. She asked for it by noon.

ApproveAsk me later

Daily

What got done, and what needs you.

Weekly

Results, open items and next week’s plan.

Monthly

Numbers, progress and a review with your client partner.

Quarterly

A bigger look at the plan and where the business is heading.

What would your customers ask?

Hi, I was in a car accident last week. Do you take injury cases?

Our AC stopped blowing cold air and it is 104 outside.

How much is a first Botox visit, and do you have anything Saturday?

Can you clean a 3-bedroom house before our guests arrive on Friday?

Hi, I’m Sara, Harlan & Reyes’s AI assistant. Yes, we do. I can book a free consult with an attorney tomorrow at 10:00 AM or 2:30 PM.
Consult · Thu 10:00 AMPersonal injury · Attorney Reyes
I’m sorry, that’s miserable. I’m Sara, an AI assistant for Comfort Air. A technician can be there today between 3 and 5 PM. Should I book it?
Today · 3:00 to 5:00 PMNo-cool repair · Tech: Luis
Hi, I’m Sara, Glow Studio’s AI assistant. A first visit starts after a short consult. Saturday I have 11:00 AM or 1:30 PM.
Sat 11:00 AMConsult · Nurse Injector Kim
Yes! I’m Sara, Brightside’s AI assistant. A deep clean for a 3-bedroom takes about 4 hours. I have Thursday 9:00 AM or 1:00 PM.
Thu 9:00 AMDeep clean · Team 2

Sample questions and replies from made-up businesses. Apply for a founding spot to see yours.

WHO IT’S FOR

Built for owners who run the business and want out of the middle of it.

BusinessOwner-led service businesses
Revenue$0.5M to $10M
MarketUnited States
Who decidesOne owner
Gmail or OutlookStay underneath

A gate, not a wall.

There is a revenue minimum, because a person onboards every client and the price reflects that.

Every client starts with an application call. We take a limited number of new clients each quarter so that person can give each one real time.

If we are not the right fit, we will say so on the call.

Meet your leadership team

Two teammates. One faces your customers, one runs the company.

FRONT OF THE BUSINESS

Sara

Talks to your customers as “Sara at your company name.”

  • Sales
  • Support, including scheduling
  • Calls
  • Marketing
BACK OF THE BUSINESS

Sam

Runs the inside, and owns the plan for how your business changes.

  • Operations
  • Finance, and the Numbers page
  • Hiring, with a portal where candidates apply and interview
  • Tools, and the transformation plan

Why a team, not a tool

Most AI tools give you more to manage. Sam & Sara take management off you.

Someone has to choose what to automate, set it up, check it and keep managing it. With tools, that someone is you. With Sam and Sara, it is them and your client partner.

AI toolsSam & SaraHiring people
Price$50 to $500 a monthFrom $3,000 a monthAbout $5,000 a month per junior hire. $6,000 to $18,000 for a part-time executive.
SetupYou do itA human client partner onboards you in 2 to 3 weeksYou recruit and train
Who manages itYouThey manage themselves. You approve.You
What you getFeaturesJobs done, reported daily, weekly and monthlyJobs done, if you manage well

Onboarding

A person sets you up. It takes 2 to 3 weeks.

Your client partner works with you directly. There is no onboarding fee.

1Capture the memory

Your client partner learns how your company works from you: your customers, your rules, your history.

2Map who decides what

You say what Sam and Sara can do alone, and what needs your approval.

3Connect your tools

Sam and Sara plug into the tools you already use. Gmail and Outlook stay underneath.

4Switch on the first flow

One real job goes live first. More follow as you see it work.

Weekly reviews in month 1Monthly reviews after thatA quarterly review

Pricing by company size

One price for the whole team, set by your revenue.

Sam, Sara, onboarding, your client partner, reviews and reports are all included. It works out to about 2 to 3% of revenue, which is less than one hire.

$0.5M to $1.5M

yearly revenue

$3,000a month

$9,000 a quarter

  • Half of one support rep
Apply

$1.5M to $4M

yearly revenue

$6,000a month

$18,000 a quarter

  • About one support rep
Apply

$4M to $10M

yearly revenue

$15,000a month

$45,000 a quarter

  • One part-time COO
Apply

$10M and up

yearly revenue

From$25,000a month

From $75,000 a quarter

  • About three junior hires. By invitation.
Apply
Quarterly, or yearly at 35% off

Billed quarterly with a 6-month first term. Or pay yearly and save 35%.

No onboarding fee

Setup with your client partner is part of the price.

Your band follows your growth

We set it from your last 12 months of revenue at onboarding and reset it at each yearly renewal. A client far outside its band moves up a band at renewal.

Questions

What owners ask first.

Is this a tool I have to learn?

No. You talk to Sara and Sam in plain messages, the way you would talk to a manager. They pick the tools, set them up and run them. You approve what matters.

What stays the same underneath?

Gmail or Outlook stay as the engine. Sam and Sara build their own interface on top, so you do not need to open them. Your staff keep using their current tools until they join the workspace.

Why a revenue minimum and an application call?

A person onboards every client over 2 to 3 weeks, and the price starts at $3,000 a month because of that. We take a limited number of new clients each quarter so each one gets that person’s full attention. The call is how we check that we can help you.

What does the client partner do?

A human client partner captures your company’s memory from you, maps who decides what, connects your tools and switches on the first flow. After that, they run your reviews: weekly in month 1, then monthly, plus a quarterly review.

What does it cost, and what is included?

One price per company, set by your revenue band. Sam, Sara, onboarding, the client partner, reviews and reports are all included. There is no onboarding fee. Normal volume for a business your size is included.

How is billing set up?

Billed quarterly with a 6-month first term, or yearly at 35% off. We set your band from your last 12 months of revenue at onboarding and reset it at each yearly renewal, so the price follows your growth.

Can I run more than one company?

Yes. Each company gets its own Sam and Sara, its own memory and its own subscription. Company data never crosses between them, and you can switch between companies in the app.

Is there a personal plan?

No. Sam and Sara work on the business. Your own work admin, like your calendar, inbox and work travel, is included.

What about my staff?

At first, it is you, your client partner, Sam and Sara. Later, you can invite staff into the same workspace so people and the AI team work together.

Apply for a founding spot

Start with a call.

We take a limited number of new clients each quarter, and a person onboards each one. The call is how we decide together whether Sam and Sara fit your business.

  1. You tell us about your business and what takes your time.
  2. We check the revenue band and the fit.
  3. If it fits, we agree a start date and your client partner begins onboarding.
A person reads every application.